Global Marketing Excellence Awards 2025

The Momentum ITSMA Global Marketing Excellence Awards (MEAs) shine a light on and celebrate ambitious marketing and sales leaders that drive business success and gain greater market share. Now in its 28th year, this annual awards program recognizes forward-thinking sales and marketing organizations, teams, and individuals and includes redefined categories and recognition opportunities.

Global Marketing Excellence Awards categories:

Cross-Functional Organization Initiative: This category celebrates a company that can demonstrate strong cross-functional alignment, putting clients at the center of their growth strategies, strengthening reputation, accelerating revenue growth, and increasing market influence.

• Client-Centric Transformation

Best-in-Class Program of the Year: This category celebrates outstanding achievements in a particular area, based on the successful implementation of best practices to improve performance. This category includes the following awards:

• Advancing Thought Leadership
• Unlocking Partner Growth
• Scaling ABM Strategies
• Utilizing Customer Insights for Growth
• Enabling Sales
• Client Growth

Exceptional Leader of the Year: This category recognizes forward-looking individuals for driving an outsized impact in their organizations and acting as change catalysts. It contains two awards:

• GTM Leader of the Year
• Account-Based Marketer of the Year

All Global Marketing Excellence Awards winners will be revealed and celebrated at Rethink – New York, 2025.

Eligibility

The Momentum ITSMA Marketing Excellence Awards are open to all companies that offer solutions to technology, professional services and financial services organizations. Participation details are available in the Online Application and Submission Guidelines. Click here to access the application.

Award Types

In the unlikely event that entries in a particular category are not of the requisite quality, Momentum ITSMA reserves the right not to designate an award recipient.

Note to agencies: PR and marketing agencies are welcome to submit on behalf of clients if those clients meet the eligibility guidelines. However, awards will be given to the client directly, not the agency.

Award Selection

The awards program jury consists of members of Momentum ITSMA’s advisory boards, subject matter experts, and industry leaders. No judge will review submissions for which there is a potential conflict of interest. All jury decisions are final.

Application Process

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The application/submission process is online, making it easier than ever to access and submit from anywhere. Please click here to access the application.

Application Deadline Extended: June 30, 2025

Entry Fee: $495 USD payable to Momentum ITSMA

Submissions: Companies may enter multiple submissions in one or more award categories. Each submission must include its own entry fee.

Non-Disclosure: Momentum ITSMA will keep all submission data and materials strictly confidential and will not disclose any information from the submissions without formal authorization from the applicant.

Awards Ceremony: Momentum ITSMA will announce winners at a special awards ceremony in September. Momentum ITSMA’s Rethink ABM event in October will include presentations from the leaders of select award-winning programs.

Contact Shelagh McManus at shelagh.mcmanus@momentumitsma.com for additional information.

Click here to apply!

Note for Members: The Award Entry login is different than your membership community login. If you are new to this system, click here to create a new profile.